Board and CEO Roles for Achieving Association Goals, published in 2016, is a comprehensive how-to manual for leadership in the association world. It includes the unique perspective of Mr. Westman, who has significant experience both in the trenches as an association CEO and the broader view that comes from him serving as an external consultant to scores of associations. It also includes perspectives from many well-respected association CEOs and key service providers that target associations as clients.
Association leaders need:
- Awareness of what it means to be an association leader, including fiduciary roles they may not realize they have.
- An understanding of the challenges they will face in undertaking their governance roles.
- Nitty-gritty how-to recommendations, including tools and templates, to help them perform well and keep their focus on serving members.
- Guidance on how to partner with the CEO and other staff in building the best association possible.
This book addresses these needs in a comprehensive manner, including practical recommendations that have been battle tested. For a preview of an example chapter, please click here. If you are interested in purchasing this book, you can order online through ASAE or Amazon using the links